The January Edit
New Trouser Styles
Contemplating the year just gone, whilst looking forward to everything to come; Saint and Sofia’s first campaign for 2022 showcases the season's greatest hits with an editorial twist. Using mirrors as a literal analogy for contemplation and reflection, the campaign draws upon the idea of a look to the past, complemented also by the idea of infinite possibilities.
Making use of a variety of abstract photographic compositions, Reflect presents some of Saint and Sofia’s best-selling products in a never-seen-before light. Items such as the Greenwich Dress, Chelsea Pant and leather Noho Boot are given centre stage against a minimalist white wash and concrete backdrop.