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Meet the Team.

Meet the Team.

These are the people who work hard every day to deliver our styles to our customers. They’re passionate about their work and they know what works (and what doesn’t) because of their combined experience of over 100 years designing, styling and producing fashion.

The team have all previously worked at large consumer brands such as Louis Vuitton, Reiss, Ted Baker, Caffe Nero, Roland Mouret, Next, Miss Selfridge and ITV.

In addition to the below, we have outstanding teams of professionals who manage our logistics and supply chain operations in the USA, UK and Europe. Without these people, none of this would be possible.

Founder & CEO

Malcolm Bell

Malcolm co-founded Zaggora in 2011 and Saint + Sofia.

On a day-to-day basis, Malcolm’s focus is on offering the best customer experience. This includes overseeing creative, design and customer care. Malcolm also oversees marketing and sales and works to support team leads.

Previously, Malcolm studied at the London School of Economics, graduating with Honors in 2005. He previously worked in the finance industry for 10 years managing investments for several Forbes Family Offices.

Malcolm is an Expert in Residence at Harvard Business School and at Seedcamp - Europe’s best seed venture capital fund where he helps portfolio companies with growth and marketing challenges. In 2012, he won the National Business Award for E-Commerce Strategy and was nominated for Entrepreneur of The Year.

Read Malcolm Bell Full Profile

Founder & COO

Dessi Bell

Dessi founded Zaggora in London in 2011 after working at the US Investment Bank JP Morgan.

She’s always had a passion for fashion and design. On a day-to-day basis, Dessi’s focus is on the operations of the business. She works closely with the design team to bring great styles to market for our customers. She works with creative, production and supply chain to ensure that we make the best possible products at the best possible price.

Previously, Dessi studied at the London School of Economics, graduating with Honors in 2005. She won the National Business Award in 2012 and is one of Ernst and Young’s Winning Women. She’s also worked at Caroline Charles and Ministry of Sound.

Read Dessislava Bell Full Profile

CREATIVE

Michael Higham

Michael runs the Creative team, managing a talented team of creatives across videography, photography, editing, styling and design. He’s responsible for our storytelling.

Michael joined us in November 2018, coming from a Senior Digital Producer role at one of Europe’s largest coffee companies, Caffè Nero. There, he led the creation of the digital content for the brand on a global level across multiple territories for in store and above the line brand campaigns.

Michael graduated with First-Class Honours from Lincoln University in 2011 where he studied Media Production, specialising in Photography. He has a passion for capturing the perfect image and portraying a message in every photograph that he takes.

Read Michael Higham Full Profile

DESIGN

Megan Aylott

Megan oversees the design team, ensuring that we deliver market leading styles to our customers that are on trend, well made and practical to wear.

Megan’s super power is attention to detail. She starts the design process by taking inspiration from high fashion and contemporary art. She then brings this to life with inspiration from unusual fabrics, elegant finishing and cool details.

Previously, Megan ran her own brand MEAME, a performance fashion brand, creating high end cycling jackets that can take you from the bike to the boardroom.

Megan started career at Roland Mouret, after graduating with a First Class degree in Textile Design from Central St Martins.

Customer Care

Amber Wood

Amber runs the Concierge team, responsible for looking after all of our customers. Amber and her team answer every customer query, call and Facebook message that comes through to ensure that every customer is taken care of before, during and after their order.

Previously, Amber was part of the customer care team at Caffè Nero for 6 years. Amber graduated from University of Bristol with honours degree in Sociology. (Amber also has the cutest French Bulldog called Freddie who likes to visit us in the studios).

WEB DEVELOPMENT

Alex Sipneuski

Alex joined us in 2017 to lead the Web Development Team. He oversees the technical implementation and performance of all of our web stores.

Alex is a digital nomad, he works with us everyday whilst traveling the world. He can frequently be found in Europe or Asia with his laptop. He’s expert in building and managing E-Commerce stores since he graduated from an Engineering Degree in Minsk University with Honors.

PRODUCTION

Denitsa Kirilova

Denitsa joined us in 2018 to oversee the production of all of our styles. She works with our suppliers and partners from the family owned fabric mills to the factories and trim suppliers. She personally visits our suppliers on a weekly basis to oversee the weekly production of our styles.

Denitsa has worked in the garment and accessories industry for over 20 years. She’s produced garments for Louis Vuitton, H&M, Next, ASOS and many others.

After completing her Undergraduate and MBA studies at University in Bulgaria, Denitsa went to work in the garment industry. She has a deep network of relationships from fabric mills and raw material suppliers to factories and logistics. Denitsa regularly visits our factories, fabric mills and logistics partners to ensure the highest standards.

Design

Danielle Fuller

Danielle works in our Design team, working with Megan on bringing market leading styles to our customers.

Danielle has a relaxed aesthetic combined with a strong appreciation of trends that delivers functional yet memorable designs.

Prior to Zaggora, Danielle was at Ted Baker, focusing on Womenswear and designing the Ted Says Relax collection.

Danielle started her career at Peter Pilotto after graduating with a First Class degree in Fashion and Textile Design from The University of the West of England (Bristol).

CUSTOMER Care

Sam Blair

Sam (Samantha) joined the Zaggora team in January 2018 and specializes in providing best-in-class service to all of our customers around the world. Originally from the USA, Sam currently works between France and the USA and provides email, messaging, live chat and phone support.

With over 11 years of experience, customer relations is Samantha's passion. Her goal is to ensure that each and every customer has a memorable experience shopping with Zaggora. Inevitably, there are sometimes issues with customer orders. Sam is here at Zaggora week days (and some weekends too) to help customers with any issues they have to be sure they are happy.

Originally from Richmond, Virginia, Samantha now resides in Ardeche, France with her husband enjoying abundant wine and good food. In her free time, Samantha enjoys traveling, spending time with family and long nature walks.

Affiliate Marketing

Sophie Walsh

Sophie joined us in 2019 to head up our Affiliate Marketing team. The team forms relationships with Affiliates, Editorial publishers, Influencers and other Brands in order to showcase our designs to customers through creative campaigns and collaborations.

After graduating with BSc Hons from Cardiff University in 2016 Sophie has spent 3 years building a hugely successful Affiliate & Partnerships programme at Gymshark.

Sophie will continue to build out our Digital Marketing team over time by adding other relevant channels to ensure our products and brand ethos get the visibility they deserve.

See how you can work with our Affiliate team here.

Read Sophie Walsh Full Profile

Senior Production Co-Ordinator

Lily Cleall-Harding

Lily works with our designers and production teams to bring new styles and designs to life. She oversees the product development lifecycle from our London studios, working with suppliers and sampling studios across Europe. It's a critical role and essential to introducing new styles and seasonal collections.

Previously, Lily co-ordinated womenswear product development at Ted Baker in London and before that for Welsh designer Julien Macdonald.

She has extensive experience managing multi-product production including womenswear tailoring, wovens and jersey, and launching cosmetics products. Whilst at Ted Baker she built excellent relationships with suppliers all across the world, but particularly in Asia and Europe.

Originally from Cardiff, Lily Graduated with Honors from Southampton Solent University in Fashion Management and Marketing in 2015.

Garment Technology

Sarah Jory

Sarah is our Senior Garment Technologist, ensuring that all our products are manufactured with the best possible fit and from the most suitable fabrics.

(There is so much technical knowledge that goes into making a great T-shirt and beyond).

Sarah brings over 17 years of experience in some of the UK’s leading brands including Reiss, Fred Perry and Charles Tyrwhitt.

CUSTOMER Care

Stacey Neves

Stacey joined Zaggora in August of 2016 and is a part of the Customer Concierge team. She has been in the customer service industry for more than 15 years and loves to make sure that customers receive the best possible experience.

Daily, and weekends too, she makes sure that all forms of communication from our customers are answered from emails to Facebook messages. She oversees the order fulfillment process as well to ensure that all orders go out in a timely manner.

Stacey has lived her entire life in Upstate New York, and currently resides in Camillus with her husband and three children.

In her free time, she enjoys spending time with her family, watching her children’s sporting events including basketball and karate, and of course shopping.

PRODUCTION

FRANCESCA WILLINGHAM

Francesca is a highly talented Makeup Artist based in London, a rising star in the London Fashion and Beauty scene.

Since 2016, she's worked on fashion and beauty campaigns for Vogue and applied her skills for Space NK and Charlotte Tilbury. Francesca works with the Saint and Sofia team to manage production of campaigns - both photo and video - as well as hair and makeup styling on shoot day. She's expert at coordinating production, whether it be in our London studios or on location for collections, campaigns and lookbooks.

Previously, Francesca has worked with Head of Creative Michael Higham. She's a passionate, creative talent with a gentle manner that makes her a delight to work with. She qualified in Production Media Makeup (Distinction, 2017) and BA Hons in Photography.

CUSTOMER CARE

Shaun Bedassie

Shaun works in the Customer Care team at Saint and Sofia to help customers with after care support. He's an expert communicator and manager with over 16 years of retail experience supporting customers at Matches Fashion, Evisu and Barbour.

In 2009, Shaun joined Barbour to help manage one of their flagship stores in London. Since then he's built experience in fulfilment, customer care, operations and E-Commerce. This end-to-end experience allows Shaun to quickly help customers in any support role. He has a detailed knowledge of e-commerce systems after working with the team at Evisu in London and Hong Kong. At Matches Fashion in London, he specialised in after care support for customers - further developing his communication and people skills.

Shaun is an expert communicator and a natural problem solver. He has the passion, patience and dedication required to ensure the highest standards of customer care before and after purchase for all Saint and Sofia customers. He graduated with BA (Hons) in Business, Media and Communications in London in 2015.