We believe in fair, sustainable fashion for all.

Saint and Sofia is an award winning brand based in London, England creating fashion and accessories that are fair and sustainable. We believe in challenging the status quo; fusing the art of design with the science of production. We design all of our styles in our London studios and make them in Europe with family-owned factories that we control.

Started in January 2020, we have dedicated operations and Fulfilment Centres in the USA, UK and Europe supporting over 300,000 customers. The Saint and Sofia team, now over 50 people, previously worked at brands such as Louis Vuitton, Roland Mouret, Ted Baker and French Connection. Our founders, Malcolm and Dessi Bell, won the National Business Award for E-Commerce Strategy and were nominated for the Entrepreneur of the Year Award. In March 2023, we were awarded the Investors in People Gold Award for creating an outstanding working environment for our team. In June 2023, we were also nominated for the Employer of The Year Award.

Saint and Sofia styles have been featured in Vanity Fair, Vogue, Stylist, Harpers Bazaar, The Times and others. We have donated to the Natural History Museum in London, the Trees for Cities charity and are working to support the work of the V&A Museum and Central St. Martins design college. In 2020, we supported key workers and donated to Oxford University to support their vital research and development of the AstraZeneca COVID-19 vaccine. Each month, Saint and Sofia donates items to charities including Smartworks and womens shelters in the South East of England.

We design all of our collections in our studios on the Southbank in London, inspired by modern culture, art and music (the art). We've spent years building a smart supply chain using data science, machine learning and lean manufacturing principles (the science). This way, we're able to offer better value and fairer prices to our customers because our costs are lower. We have dedicated sampling studios and offices in Europe that oversees the production of all of our styles. For instance, our scarves, trainers and boots are all made with the finest materials in Italy with artisan craftsmen who make a few at a time. Our tailors and seamstresses use modern technology or work by hand to finish every style with care.

Storytelling is core to what we believe; that fashion can excite and enrich our everyday lives. We believe that storytelling can be powerful, allowing us to escape for even the briefest of moments to explore new places, themes and ideas. We love to tell stories, inspired by our collections and the world around us.

We’re serious about sustainability. We only use natural or recycled fabrics, bio-degradeable packaging and minimise transportation distance to reduce our impact on the environment. We’ve partnered with the London based Charity Trees for Cities to further offset our carbon footprint by planting trees.

Saint and Sofia is opening a store in Covent Garden London in November 2024 at 35-37 Monmouth Street with more stores to follow in 2025.

Our design and development team in London takes inspiration from the arts, music and popular culture to create current, versatile styles with a twist. The design team visit art galleries, work with artists and draw inspiration from the creative arts when designing styles in seasonal collections.

Every year we produce Collections for Spring-Summer and Autumn-Winter. We have dedicated designers for Ready to Wear, Accessories, Homeware and Wall Art. In between seasonal collections, we work with artists and master craft makers to create special collections. We’re also working with Central St. Martins to support the talents of young British designers and garment technologists.

We work collaboratively with customers to engineer optimal fit and feel using the finest fabrics. We believe in being inclusive. We're one of a handful of brands to offer a broad size range of 9 sizes - from UK 6 (US 2) to UK 22 (US 18) with Petite, Regular and Tall inseam options. Every style is optimised using feedback from customers.

Every product starts with an idea. Ideas are drawn and sketched by hand and brought to life in house by cutting and fitting each piece. We test wearability and fit extensively with multiple testers to ensure our products work on all body types, big and small.

We started Plant as a global movement to plant trees. As parents, we care deeply about the environment we create for our children. We believe in the science of Climate change, a complex and multi-faceted problem that will require significant innovation over the next few decades. We’re committed to doing our part.