APRES SKI

The 'Apres Ski' campaign by Saint and Sofia for AW21 was shot in London studios and reimagined the glamour and escapism of a 1970s alpine chalet. Inspired by nostalgic ski culture and bold retro fashion, the campaign celebrated vibrant winter dressing through statement knitwear, warming layers and elevated seasonal styles. Warm textures, playful styling and cinematic set design created an atmosphere of energy, optimism and carefree elegance. As the final campaign of the AW21 season, Après Ski offered a joyful escape into a world of alpine chic, nostalgia and winter glamour.