Chroma

Chroma was a bold Saint and Sofia SS20 editorial campaign filmed in the brand’s London studios, celebrating colour, creativity and expressive styling. Vibrant makeup, playful compositions and energetic fashion direction transformed the collection’s best-selling pieces into a striking visual showcase. Designed to brighten even the darkest winter days, the campaign paired vivid tones with alternative styling ideas and statement layering. Chroma embraced confidence and individuality through a high-impact studio setting, capturing the artistic spirit of Saint and Sofia while reimagining everyday fashion with a fearless and contemporary edge.