theROAD TRIP

The Road Trip was a Saint and Sofia SS22 campaign shot across the desert landscapes of Tenerife, inspired by freedom, friendship and the spirit of adventure. Winner of the Paris Film Festival award for Best Short Film, the campaign explored a cinematic road trip narrative through boho-rock styling, flowing summer dresses and relaxed spring layers. Drawing on classic Western-Americana visuals, warm desert tones and garden-party influences, the collection captured optimism and escape for the season ahead. The Road Trip celebrated contemporary femininity through expressive storytelling, effortless style and a hopeful sense of wanderlust.