Performance PR Manager
Date Posted:
We are looking for a commercially driven and highly connected Performance PR Manager to lead strategic partnerships and brand visibility initiatives across digital media, publishers and performance-focused PR channels. This role will be responsible for developing relationships with media partners, driving high-impact coverage, managing campaign performance and identifying new opportunities to grow traffic, awareness and customer acquisition. The ideal candidate will have strong communication and analytical skills, experience within fashion, ecommerce or media, and a passion for building innovative brand partnerships.
Key Responsibilities
- Develop and execute performance PR strategies to drive traffic, customer acquisition and brand awareness
- Build and manage relationships with publishers, media partners, affiliate networks and digital platforms
- Identify and negotiate commercial partnership opportunities that align with brand and growth objectives
- Monitor and analyse campaign performance, reporting on traffic, revenue, ROI and media impact
- Work closely with Ecommerce, Performance Marketing and Creative teams to support key launches and campaigns
- Secure high-impact digital coverage across fashion, lifestyle and commerce-focused publications
- Manage budgets, commercial agreements and partnership forecasting across PR and performance channels
- Identify emerging media trends, partnership opportunities and innovative growth channels
- Coordinate promotional calendars, product placements and seasonal brand activations with partners
- Prepare regular performance reports and strategic recommendations to support ongoing channel growth
About Saint and Sofia
Saint and Sofia, based in London, England, creates fair and sustainable fashion and accessories by blending innovative design with advanced production techniques. Launched in January 2020, the brand serves over 700,000 customers through operations and fulfilment centers in the USA, UK, and Europe. Saint and Sofia’s award-winning team, with experience at leading global fashion brands, is committed to quality and sustainability, producing collections in family-owned European factories.