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NORDIC FOLKLORE

For our deep winter campaign, we were inspired by the mythology of Nordic folklore, shooting in the depths of snowy Sweden. The results were magical with a breathtaking backdrop that made our models look almost ethereal, like mythical creatures themselves. The naturalistic, dreamlike scenery also provided stark contrast to the collection - full of bold leather, classic overcoats and timeless knitwear.

We were also drawn to the area for the parallels between our winter collection and Scandanavian simplicity and minimalism. With our ethos of fairness and sustainability comes the belief that we should buy less but buy better; every piece in our collection is designed to be bold but versatile, integrating seamlessly into your existing wardrobe.

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FABRIC AND FACTORIES

We made every style in our AW20 Collection in Europe. We work with family owned fabric mills in Italy, Turkey and Portugal to supply us with the finest natural fabrics. We made this collection with sustainable wool, leather, organic cotton and EU Certified sustainable fabrics such as Tencel and Ecovero.

We’ve hand picked our production partners for their craft, attention to detail and dedication to quality. Every stitch, seam and join is expertly crafted for the finest fit and feel.

We love working with family owned factories because they take a pride in their work not found in corporate production facilities. Many of the technicians who work in the factories have years of experience of producing garments and accessories.

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DESIGN INSPIRATIONS

The AW20 collection is designed to be ultra-wearable but with the bold edge that makes our pieces so special.

Our London designers have taken inspiration from Nordic functionality, alongside Saint and Sofia’s signature love of music and art. With a largely monochrome palette, patterns are muted and sophisticated while leather details elevate classic shapes.

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ALL BLACK EVERYTHING BY SALLY FAYE

With its dark, gothic influences, this campaign was complemented perfectly by our partnership with Sally Faye, fashion illustrator and author of All Black Everything. Immaculately presented, All Black Everything is a coffee table book filled with inspirational images and styling tips for wearing the colour. A celebration of the shade, it is the perfect gift for the monochrome lover in your life.

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