Muse S/S22

Our campaign story for June is called ‘Muse’ and is dedicated to artists. We wanted to explore inspiration and the different settings in which we can find it.

We chose four different inspirations to highlight. Choose from The Lake, Woodland, Savannah and Open Spaces to see which best fits your mood. This is your invitation to connect with your own inspiration with the story set on an idyllic summer day in the Buckinghamshire countryside in England. Flowing fabrics, vast open spaces and warm atmospheric lights bathe our eternally optimistic campaign.

This month, we’d like to welcome you to our essential event outfits, breezy summer dresses, and cool summer wear that’s ideal for the (hopefully) warmer weather. Floral prints take centre stage in June to offer a seasonal uplift to your looks. Our Misty Floral print on the cover reminded us of impressionist paintings and the creativity of artists.

The Lake

We all have a favourite lake, a place where we’ve been where we felt the open space, peace and beauty of the water. There's just something about the freshness of a Lake that allows us to take a deep breath and reset. This month, we’re introducing some new styles inspired by the outdoors in trending colours. This June you can choose from more relaxed, comfortable styles or make a statement in bolder colours.

SAVANNA

Our second inspiration for June was the Savanna. We just love the warmth of the sun and the the brightness it casts, lighting up the view and our mood. Almost half the surface of Africa is Savanna, dry, warm grassland that bathes in the glow of the sun every day. For June, we’ve introduced some trending floral prints in brighter, warm colours for sunny days and brighter nights.

WOODLAND

We love the inspiration we can find in the wild nature of woodland. Surrounded by new life and new beginnings, June brings the best of what nature has to offer - a rich bounty of colours and textures. This month, we're introducing some new styles that reflect this optimism for your comfortable summer wardrobe.

OPEN SPACES

Our final muse for June is the endless possibility and hope we find in wide, open spaces. The vastness offers the room to think and wander. We can enjoy the stillness of our minds and reflect on our being. Best of all, we have the time and space to dream of new ideas, hidden from the demands of every day life. This month, discover a new palette of colours for your stylish summer wardrobe from tailored trouser styles to delicious knitwear and comfortable boots - all ideas we had in wide, open space.

BEHIND THE SCENES

Muse was shot in early May in the splendour of the English countryside in Buckinghamshire, just an hour from London. We borrowed a beautiful farm for the day that’s played host to productions from Conde Naste, Disney and well known fashion designers and and magazines. We loved the variety of the scenery that allowed us to tell our story. The farm covers over 500 acres of lakes, fields and woodland with a distinctive elephant grass that is normally found in Africa. Whilst we had originally planned to shoot over two days, we had to shoot over just one since the weather turned against us and the second day was a washout.

A special thanks to our team for the day. Photography and Art Direction was by Michael Higham. Still life photography by Dominika Durianova. Production by Amber Allinson-Epps and Julia Bodnaruk. Hair and Makeup was by Margarita Lascala. Our models were Caroline Raymond, Maisie Daniels and Miki Davis. Video was by Rodrigo Belasquem.