This month we explore the union of fashion and technology and the transformational impact of AI on how we design, source and manufacture. There is so much promise for AI to improve sustainability, efficiency and to reduce the impact we have on the environment. Embark on an unparalleled journey with dynamic prints, structured designs, and futuristic AI-inspired elements, forging an unforgettable partnership. Experience innovation and sophistication with 'Nexus,' where style knows no bounds. Embrace the future of fashion and join the movement that transcends traditional boundaries. Your style evolution begins here, united in perfect synergy.
The September Lookbook
Step into the Nexus playlist, crafted for our AI-inspired campaign theme. Experience electronica at its best fueling a journey into creativity and innovation. Let the music guide your adventure into the future of fashion and technology.LISTEN ON SPOTIFY
Behind the Scenes
Discover the behind-the-scenes of our 'Nexus' campaign, where AI-inspired elements synergize with futuristic flair. Shot in a West London studio, our collaborative team works together to create enchantment over two electrifying days. Immerse yourself in a realm of innovation as we capture the essence of our vision through captivating campaign shots, mesmerising abstract photography, immersive videography, and engaging social content.
Concept by Malcolm Bell. Photography and creative direction by Michael Higham. Abstract and still life photography by Dominika Durianova. Production and location by Amber Allinson-Epps. Videography by Rodrigo Belasquem. Social content by Julia Bodnaruk. Wardrobe by Kiri Johnston. Makeup by Margherita Lascala. Hair by Sandra Hahnel. Models are Ellis, Ndey and Wing.