Embracing the elements with open arms, Saint and Sofia’s December A/W21 campaign draws upon the fine balance of nature and humankind in a cinematic showcase. Shot within the tumultuous wilderness of Iceland, the campaign highlights the dichotomous parallels of nature and humankind; fragile in their power.
This season’s range embraces the cold season ahead; providing thick knits, tailored overcoats and soft base layers to bolster your winter wardrobe. A classic winter palette of blacks and navies are accented with festive touches of reds and beiges.
Our December edit for 2021 offers a collection ready for the celebrations and festivities this winter with easy to wear party items that work day and night. Bold colours feature in on trend red and teal, touches of gold and red sparkle add some lux to our warming and fluffy knits.
Choose from a curated selection of accessories and gifts for loved ones featuring our finest leather goods, boots, trainers and scarves. At Saint and Sofia, Rock and Roll is always on play, so turn up the volume with the Rock Intarsia Sparkle Knitwear and Rock & Roll Dual Colour Jacquard Scarf. Wear with the washed down Slim Mom Jeans, and Dalston trainer for an effortless weekend outfit.
Ready for the festivities go bold with tones of red that are sophisticated and fiery. Choose from best selling items; the Cambridge Blazer, Pocket Roll Neck, Sparkle College Cardigan and new on trend style Sheer Penny Puff Sleeve Blouse.
Our latest print is made from a silky and sheer fabric with gorgeous burnout floral design in sleek black. Featured in new styles the Gwen Midi Burnout Dress, Penny Puff Sleeve Blouse and our bestselling Boyfriend Shirt. Style the Boyfriend shirt with Zip Up Legging, Shearling and Heels for a sleek party outfit.
The Black Sands
Black sand covers much of Iceland’s coastline; a country known for its turbulent volcanic activity. The sand, formed by the cooling of boiling hot lava once it meets the cold water, creates a stark backdrop for much of the campaign. Reynisfjara Black Sand Beach, one of the locations featured within the campaign boasts stark basalt stacks, charcoal black sands and dramatic rock formations rising up from the ocean.
With such a setting, it only felt natural to feature some of our best-selling all black winter outfits. Our Winter ready Spitfire Shearling, paired with our bestselling and sustainably sourced Tencel Greenwich Dress features; shot against stark Icelandic rock. Our organic cotton Pocket Roll Neck Dress also features; shot on dramatic black sand dunes, mirroring the flowing landscape behind.
Iceland's awe-inspiring landscapes are vast and seemingly untouched by those who live there. The terrain is diverse and unpredictable; one moment you find yourself faced with dramatic cliff edges and immense rock formations, the next, at the foot of snow capped mountain ranges that stretch as far as the eye can see. Settlements are few and far between, whereby travel for some distance is required before happening upon a single sign of habitation, something which lent itself perfectly to hours of uninterrupted filming. Chunky knits and warming woollen pieces are featured here, offering protection from the barren wilderness that Iceland presents.
Vík í Mýrdal - the southern most settlement in Iceland and one of the locations featured within the campaign - sits unassumingly at sea level, beneath desolate, windswept grasslands and is overlooked by a single church perched upon the hill side. Here we were able to capture some of our softer pieces set against a cold, pale blue skyline.
Land of Ice
Aptly named, Iceland is known by many for its glacial formations, frozen lagoons and ice littered shoreline. Strikingly, vast glaciers cascade between mountains, spilling out onto dark-sand beaches, where huge diamond-like chunks of blue ice are washed ashore to create scenery like no other.
Here, the collection - a classic monochromatic colour palette with accents of arctic blue and juxtaposing flashes of red - is mirrored by the landscape within which it’s shot. Black leather items such as our Astor Pant, chunky Chelsea Boots and Shearling Jackets are shot here amongst the glistening ice.
Characteristic of Iceland is its omnipresent dark volcanic rock that lends itself perfectly as a backdrop to our classic, contemporary collection. From beaches - laden with black sand that comes from basalt rocks - to enormous rock formations and mountains alike, the stage was set to capture some of our best selling products, such as those reimagined for AW/21. The Glen Cable Knit now in Red, thoughtfully paired with our new, silky Annie Bias Skirt in Black and Chain Loafer in a luxurious black leather can be seen captured here.
Behind the scenes
Our Creative Team filmed this campaign in November across 4 days in southern Iceland. Concept by Megan Aylott and Michael Higham. Film Direction by Malcolm Bell. Photography by Michael Higham and Dominika Durian. Videography by Rodrigo Belasquem. Production and Location Management by Amber Allinson-Epps. Styling by Ellie Dotchin and Danielle Fuller. Our models were Maisie Daniels, Cat Roberts, and Miki Davies. Hair and Makeup was by Margherita Lascala.